So how did it all happen?
From 2010 to 2012, I was fortunate enough to host the Tech Animation Roundtable with great success. However, as each year rolled around, I found the audience and the topics were shifting more towards character performance. As I started re-evaluating what the roundtable should be after GDC 2012, Mike Jungbluth proposed the idea of the Animation Bootcamp to a few of us. Since I had already been planning to change the Tech Animation Roundtable to something more animation driven, this aligned amazingly well. After many email discussions, we had formulated the perfect storm of animation for GDC 2013: An Animation Bootcamp at the start of the week to get animators excited about discussing animation, and an Animation Roundtable for the rest of the week to get multiple disciplines discussing how to push animation further in games. Hence the Animation Bootcamp and Animation & Character Performance Roundtables were born.
The Bootcamp
The hard work that all the speakers put into their talks was apparent, and we all learned so much from each other. Jalil Sadool’s talk on observation and ownership of a character kicked off the festivities. Amy Drobek’s talk on creature animation gave us incredible insights on how to break down a creature’s anatomy for rigging and animation, and gave me many ideas to take back to work this week.
Simon Unger’s talk on the actual nuts & bolts of planning, shooting and implementing motion capture was a refreshingly detailed and useful view of the technology as a productivity tool. Animating the 3rd Assassin, the talk given by Jonathan Cooper, was eye opening in its examples of how to use previs to sell an idea to your own team, how to develop a unique animation style in an existing franchise, and outlined the sheer amount of work that goes into an animation-heavy title.
Ryan Duffin’s talk on Giving Purpose to First Person Animation gave an amazing view of how the principles of animation, especially staging, can be used to create a believable first person performance (while also giving us a great lesson on how the golden ratio can be implemented to increase the aesthetics of a first person view).
Finally, Mike Jungbluth and Ed Hooks gave the most thought-provoking talk on Designing a Performance, asking us to think about how we can create an empathic connection between player and character.
After the bootcamp, we got a ton of positive feedback as we walked around Moscone. So much, in fact, that on Day 1 of the Animation and Character Performance Roundtable (henceforth referred to as “the roundtable”) was filled to capacity and people had to be turned away. Each subsequent day saw the room fill to capacity, and each day the hour flew by. Overall I feel that the roundtable was a huge success (though we’ll have to wait and see what the evaluations say!), and I am excited to continue hosting it for years to come.
Since the roundtables are not recorded for the vault, I did my best to take notes immediately following each session. Today I will provide bulleted notes, and I will attempt to write up each day in full over the next few days/weeks as I recall the conversations and ask a few of the folks there to pass along their mental notes as well.
Stay tuned over the next few days (or weeks) as I expand upon each days topics. To those who participated at GDC this week, thank you, keep in touch, and watch out for next year!
The Roundtables
Since the roundtables are not recorded for the vault, I did my best to take notes immediately following each session. Today I will provide bulleted notes, and I will attempt to write up each day in full over the next few days/weeks as I recall the conversations and ask a few of the folks there to pass along their mental notes as well.
Day 1 Notes
- Started by asking “Who are we?” (We are animators, game developers, collaborators)
- Note to self, never do this again. Thankfully the room forgave me and we got past it quick with better topics!
- Design and animation collaboration
- Implementing animation (who does it, how long)
- Does creating networks take away from animation time
- Spend less time on the finer details. Get good blocking/posing/timing and get it into the animation network/engine
- Moving disciplines together
- Communication (marked as topic for next day- in person or offsite?)
- What do students need to learn? What are students learning? (specialize? broad knowledge?)
- Animation principles (marked as topic for next day)
- Don’t be a jerk
- Be good at your craft, the tools are just that- tools to learn
Day 2 Notes
- Today was almost entirely filled with “Applying the Principles of Animation”
- Anticipation in animation as well as gameplay (building up to a moment with audio, or building an attack combo, or just the mental anticipation a player has before they hit the button)
- Staging with state transitions, an contextual environmental cues
- Timing. Blend times, avoiding the “Scale slider”
- Squash and stretch in poses.
- Arcs in mocap.
- Getting rough blockouts to design who can scale them till it feels right, then we finish
- Design communication/docs (marked as topic for tomorrow)
- Back to implementation and communication. Where we sit, how we communicate (marked as topic for tomorrow)
- Empathy- how? Idles could be taken too far. Where is the balance of believable motion to believable character?
- Seeing stuff in game with zero iteration time
- Sorry Josh Scherr for skipping you at the end please don't kill me
Day 3 Notes
- Empathy, the whole time. Amazing.
- Doh, forgot to do roll call for disciplines today.
- Papo & Yo
- Walking Dead: Clementine= physical conscience
- Metal Gear Solid 4. Kojima is apparently the staging and empathy king
- No camera cuts in Splinter Cell for reals?
- Does anyone but animators care about the subtle changes, or do we need to paint broader strokes for the broader audience?
- Uncharted injured walk creates some distance for empathy
- Enslaved, Tomb Raider as examples of how character’s animation changes as they evolve
- No credit to Andy Serkis! :)
- Cinematics is a bad word now. Why?
- Figure out how to flow game camera into cinematics without feeling disruptive
- Also no load times! That breaks the emotional connection from gameplay to cinematics
- Difference between games and cinema- one opinion that too many cinematics means we watch, not play
- Didn't keep participants flowing towards the end. Sorry people I had to skip!
- Not enough time to discuss how the use of camera lenses, angles, methodologies can create an empathic connection with the player
Stay tuned over the next few days (or weeks) as I expand upon each days topics. To those who participated at GDC this week, thank you, keep in touch, and watch out for next year!
3D Animation: Just What the Doctor Ordered
ReplyDelete2017 saw the worth of the global animation market rise to $254 billion. It has, however, become evident that the increase was but the beginning. As animation makes its way into the world of marketing, we'll definitely see its popularity rise even higher.
How To Lose 3D Animation In 9 Days
3D animation is traditionally a reserve of the entertainment business. This is largely because of its capability to arouse emotion and captivate. In the recent past, however, 3D animation is increasingly being utilized to showcase products.
That raises the question, "Is 3D product animation worth all the hype?
Well, MOST DEFINITELY YES!
Just look at brands such as Gillette and Apple. Take a look at the Gillette ads and you'll realize that a simple animation changed a lowly shave into an adventure. The big gain for the brand is the perception the animation creates. Gillette was sensible enough to realize that to rise above the competition, it had to move away from generic advertisement. The quality of the animation is deemed reflective of the brand's quality. That is exactly what a great 3D product animation will do for your brand; it will make you stand shoulders above the competition.
The benefits of 3D animation- as a marketing strategy- can be summed up in three main points:
1.Profit Minded Prototyping: Releasing a prototype to the market is an extremely pricey affair. Now, to be fair, the role played by prototypes makes them worth every penny but, what if we could get the similar results without utilizing costly prototypes? Well, now there is. 3D product animation models your product in an online world and exposes it to the market. This way, you have feedback for your product cheaply.
2.First Impressions last Forever: The most fascinating items rarely look the part. Think about the Gillette brand without the 3D animation. Boring, right?
3D product animation takes an ordinary looking item and changes it into an adventure of epic proportions. Every product is beautiful in a virtual world- especially after a few special effects. Utilize animation to strike a chord with the market of interest.
The iPhone X used this technique perfectly. Apple invested greatly on 3D product animation to get the phone noticed. The primary brands of the world- think Huawei, Microsoft, and Samsung- all make use of 3D product animations. It is no wonder they lead their markets.
3.Money Matters: 3D product animation is not an expense, it is a save. The 3D model can even be utilized to determine glitches in an unfinished product. Designers are afforded the opportunity to improve the brand before the prototypes come out.
Animation is easily the most cost-effective marketing method there is. With the rising popularity of Virtual Reality (VR) and 3D printing, it helps to show that you're acquainted with the latest trends.
In conclusion, your product has a lot to gain from 3D technologies. You can give it glamor, appeal, and mystique. Being a contemporary development, animation gives your product legitimacy in the modern market. You will be pleased to know how many great products fail to sell because of how they introduced themselves to the market.
Don't add to that sad statistic. Stir things up. Turn your advertising into a 3D adventure. You do want to be the next Apple and Huawei, don't you?